People are buying more alcohol for use at home, according to new figures from a market research firm. Spending on alcohol grew during every quarter over the last four years, indicating increased alcohol sales are not a weather-related trend.
The firm, IRI, found in the four-week period ending January 26, unit sales of beer from retailers—not restaurants and bars—rose 6.75 percent from a year earlier. Popular products included Bud Light Lime-A-Rita and Straw-Ber-Rita. Craft beer also increased market share.