A White House official said an ad intended to raise awareness of opioid-induced constipation, which aired during Sunday’s Super Bowl, could help fuel the opioid addiction crisis, according to USA Today.
The ad was paid for by two pharmaceutical companies, AstraZeneca and Daiichi Sankyo, which are marketing a drug called Movantik to treat opioid-induced constipation. In atweet, White House Chief of Staff Denis McDonough responded to the ad by saying, “Next year, how about fewer ads that fuel opioid addiction and more on access to treatment.”
When asked about the ad at a press conference, White House Press Secretary Josh Earnest said the Obama Administration is not proposing any new regulations on the marketing of opioids. He added that the pharmaceutical industry needs to be part of the solution.