E-cigarette makers are quickly producing new flavors to attract customers, The New York Times reports. More than 7,000 flavors are now available, with an estimated 250 new varieties being introduced each month.
As fewer Americans smoke, tobacco companies are increasingly turning their attention to e-cigarettes. This week, Reynolds American agree to buy Lorillard, joining two of the country’s largest tobacco manufacturers. Both companies are ramping up their production of e-cigarettes.
E-cigarette makers say offering a variety of flavors differentiates them from regular cigarettes.