Graphic Images on Cigarette Warning Labels More Effective Than Words: Study

Graphic photographs on cigarette warning labels appear to be more effective than text warnings in convincing smokers to try to quit, a new study suggests.

Researchers from the University of North Carolina at Chapel Hill reviewed previous research that compared graphic images to text warnings. They found the pictures received more attention, created stronger emotional reactions and negative attitudes about smoking, and increased the odds that smokers would vow to quit.

“They say a picture is worth a thousand words – that really seems to be the case here,” lead study author Seth Noar told Reuters.

Full story of graphic images on cigarette warning labels at drugfree.org

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Will Savage

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