An increasing number of men are overusing body-building supplements in an attempt to meet the modern ideal of masculinity, researchers reported at the American Psychological Association annual meeting.
Low-self esteem and poor body image are also driving men to take the supplements. The trend signals an emerging eating disorder among men, according to the researchers from Alliant International University in Los Angeles.
Popular supplements among men include whey protein, creatine and L-cartinine, Reuters reports. They are used to increase energy and build lean tissue mass. The supplements are popular among gym members, and are sold in grocery stores, vitamin shops and online.