Love it or hate it – advertising works. Proof comes in the form of the annual $70 billion U.S. advertising industry. Everything from potato chips to cell phones to banking and even cancer care is bolstered by a healthy marketing budget.
The truth is that we are all influenced by advertising. Even when we don’t realize it or are unwilling to admit it, effective advertising seeps into our thoughts and influences our behavior as consumers. Advertising drives sales and grows businesses. Especially susceptible to advertising’s wills are the young, open and less cynical minds of kids.