By Rick Nauert, PHD
A new study finds that many college students believe the positive effects of heavy drinking outweigh the negative consequences.
According to study participants, heavy drinking increases courage, eases communication, and has other social benefits that overshadow negative effects of hangovers, fights and regrettable sexual situations.
University of Washington researchers believe the findings offer a new direction for programs targeting binge drinking, which tend to limit their focus to avoiding alcohol’s ill effects rather than considering its rewards.
“This study suggest why some people can experience a lot of bad consequences of drinking but not change their behavior,” said co-author Kevin King, Ph.D.