A growing number of colleges are starting to allow alcohol sales at football games, The New York Times reports. West Virginia, Texas, Maryland, Minnesota, Colorado, Wake Forest, Miami, Syracuse and Louisville now sell beer at games.
West Virginia is one of a relatively small number of college teams that sell alcohol to general admission ticketholders. The team makes about $500,000 a year in beer sales. Many more teams make alcohol available in suites and to those with premium tickets, the article notes.
Universities see alcohol sales as a way to increase revenue and keep up attendance at games. Last year, attendance at college games averaged 44,190, the lowest number since at least 2003.