E-cigarette sales have been declining in recent months, after five years of rapid growth, according to The Wall Street Journal.
Among the reasons for the decline are customer dissatisfaction, backlogs of inventory, state laws and concerns over safety, the article notes.
The rate of e-cigarette growth is expected to be 57 percent in the next six months, down from its compound annual growth of 114 percent over the past five years, the research firm Euromonitor International predicts.
The sharpest decline in sales has been among large tobacco companies’ devices that resemble cigarettes. Sales of those devices decreased 21 percent during the 12-week period that ended October 31. In July, tobacco maker Reynolds American told investors it would miss its goal of making its Vuse e-cigarette brand profitable in the second half of 2015.