Source of Anti-Smoking Ads Influences Their Effectiveness, Study Finds

Anti-Smoking Ads Influence EffectivenessHigh exposure to anti-smoking ads sponsored by states and private foundations result in reduced smoking rates, a new study finds. However, adults who are exposed to more ads for pharmaceutical smoking cessation products are less likely to make an attempt to quit.

Researchers from the University of Illinois at Chicago compared adults’ smoking behaviors, and their exposure to anti-tobacco television ads, in the top 75 media markets in the United States from 1999 to 2007. Smoking rates were lower, and more smokers said they intended to quit, in those markets where there was higher exposure to state-sponsored anti-smoking ads, HealthDay reports. The study also found that higher exposure to tobacco-industry ads was associated with more smoking.

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Will Savage

Quantum Units Continuing Education provides online CEU training's to licensed professional mental health therapists, counselors, social workers and nurses. Our blog provides updates in the field of news and research related to mental health and substance abuse treatment.