High exposure to anti-smoking ads sponsored by states and private foundations result in reduced smoking rates, a new study finds. However, adults who are exposed to more ads for pharmaceutical smoking cessation products are less likely to make an attempt to quit.
Researchers from the University of Illinois at Chicago compared adults’ smoking behaviors, and their exposure to anti-tobacco television ads, in the top 75 media markets in the United States from 1999 to 2007. Smoking rates were lower, and more smokers said they intended to quit, in those markets where there was higher exposure to state-sponsored anti-smoking ads, HealthDay reports. The study also found that higher exposure to tobacco-industry ads was associated with more smoking.
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