Study Finds Legal Marijuana Motivates Many Tourists to Visit Colorado

An increasing number of tourists are deciding to visit Colorado because of the state’s law allowing recreational marijuana, according to a study commissioned by the state’s tourism office.

Potential summertime visitors who were exposed to the state’s tourism ads said the marijuana laws influenced vacation decisions almost 49 percent of the time, The Denver Post reports.

“I think it is rearing its head as a significant travel and tourism amenity for visitors coming to Colorado,” said Al White, who retired as heads of the Colorado Tourism Office in August and now serves on the board of a cannabis tourism company.

The director of the survey noted the results may not reflect the opinion of people who decided not to travel to Colorado because of legal marijuana. She noted only 8 percent of the Colorado tourists who responded to the survey said they visited a marijuana dispensary.

Full story of marijuana motivating tourists to visit Colorado at drugfree.org

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Will Savage

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