The top alcohol brands consumed by underage drinkers are the same ones most heavily advertised in magazines read by those under age 21, a new study finds. The researchers say their findings suggest alcohol ads can encourage young people to drink, HealthDay reports.
The study also indicates the alcohol industry’s voluntary advertising standards are insufficient, the researchers add. “All of the ads in our study were in complete compliance with the industry’s self-regulatory guidelines,” lead researcher Craig Ross, of Virtual Media Resources in Natick, Massachusetts, said in a journal news release.
The guidelines suggest that alcohol ads should be restricted to magazines with less than 30 percent of readers who are younger than 21. Ross called for stricter standards, including limiting ads to magazines where fewer than 15 percent of readers are under 21.
Full story of underage alcohol branding advertised in magazines at drugfree.org
Southern Methodist University (SMU) in Dallas is among the schools that will start to sell beer and wine at football games this fall, in an effort to increase revenue, according to USA Today.
The school sold beer during basketball season this past year, netting six figures over the course of 12 games, the article notes.
With school athletic departments looking at multimillion-dollar obligations in new player benefits, more schools may look at alcohol sales as a way of increasing revenue. “It seems like it’s going that way, and I think you’ll see more doing it,” said Virginia Tech Athletics Director Whit Babcock. “But it’s a cultural issue at a place of higher education where there’s a tradition (of not selling it). I don’t know that it will be one of the top things on my agenda. But as more people do it … I’ll definitely be watching.”
Full story of college beer sells at stadiums at drugfree.org
At least 22 teenagers attending an electronic dance music show in Boston were sent to the hospital on Wednesday. Many of them were suffering from a combination of alcohol and heat, ABC News reports.
Dozens more concertgoers were treated onsite. Signs of Molly and other illicit drugs were apparent, the article notes.
Organizers of summer music festivals are increasing drug screening, after four people died at festivals last year. The deaths were linked to Molly. Concertgoers should expect sniffer dogs, pat-downs and other drug screening measures. Music festivals will provide medical tents with doctors, nurses and emergency medical technicians.
Full story of heat and alcohol at drugfree.org
Colleges are increasing the number of disciplinary actions against students for alcohol and drug offenses, according to The New York Times. The change reflects an increase in enforcement, not a rise in the number of offenses, experts say.
The U.S. Education and Justice Departments found in 2011, colleges started disciplinary proceedings for drug or alcohol offenses against 162 out of every 10,000 students, up from 132 per 10,000 students in 2001. This did not include students who were arrested, the article notes.
Full story of college punishment for drugs and alcohol at drugfree.org
A new study finds teenagers who use marijuana and alcohol together are more likely to engage in unsafe driving, compared with those who use one of those substances alone.
“Simultaneous use makes a big difference in your risk for unsafe driving,” said lead researcher Yvonne Terry-McElrath of the University of Michigan’s Institute for Social Research. “There’s a very clear increase in risk for this group of kids, and for the rest of us on the roads.”
Teens who used alcohol alone were 40 percent more likely to admit they had gotten a traffic ticket and 24 percent more likely to admit involvement in a traffic crash, compared with teens who didn’t smoke marijuana or drink. Teens who smoked marijuana and drank were 90 percent more likely to get a ticket and 50 percent more likely to be in a car crash, compared with their peers who didn’t use either substance.
Full story of teen drivers and dangerous substances at drugfree.org