Link Between Alcohol Marketing and Youth Drinking Grows Stronger

A new review of studies from around the world finds young people who have greater exposure to alcohol marketing appear to be more likely subsequently to initiate alcohol use and engage in binge and hazardous drinking.

The researchers reviewed 12 studies involving a total of more than 35,000 participants from Europe, Asia and North America. All 12 found evidence of a positive association between level of marketing exposure and level of youth alcohol consumption. “The last time there was a review of the literature on alcohol marketing and youth was in 2008,” said lead researcher David Jernigan, Ph.D., Director of the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.  “There have been many new studies since 2008, and what this review does is allow us to document that similar findings are being replicated over and over again in multiple countries and across multiple cohorts.”

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