Teens ages 12 to 17 were exposed to many new e-cigarette television ads between 2011 and 2013, a new study finds. Young people in this age group experienced a 256 percent jump in exposure to the ads during those years, according to NBC News.
Young adults, ages 18 to 24, experienced a 321 percent increase in e-cigarette ad exposure between 2011 and 2013, researchers from RTI International wrote in the journal Pediatrics.
More than 80 percent of the ads in 2013 were for a single brand, blu eCigs, owned by the tobacco company Lorillard. More than three-quarters of the ads aired on networks known to be popular with young people, including Comedy Central, TV Land, WGN America, VH1, Country Music Television and AMC.