Teens Exposed to Growing Number of E-Cigarette Ads on TV: Study

Teens ages 12 to 17 were exposed to many new e-cigarette television ads between 2011 and 2013, a new study finds. Young people in this age group experienced a 256 percent jump in exposure to the ads during those years, according to NBC News.

Young adults, ages 18 to 24, experienced a 321 percent increase in e-cigarette ad exposure between 2011 and 2013, researchers from RTI International wrote in the journal Pediatrics.

More than 80 percent of the ads in 2013 were for a single brand, blu eCigs, owned by the tobacco company Lorillard. More than three-quarters of the ads aired on networks known to be popular with young people, including Comedy Central, TV Land, WGN America, VH1, Country Music Television and AMC.

Full story of teens and e-cigarette TV ads at drugfree.org

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Will Savage

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