The Partnership for Drug-Free Kids Collaborates with DDB California on New Campaign That Offers Parents “Real Help”

The Partnership for Drug-Free Kids, a national nonprofit working to reduce substance abuse among adolescents by supporting families and engaging with teens, is collaborating with DDB California on a new, integrated creative campaign that includes TV, print and radio public service announcements (PSAs). The ads are part of a campaign called “Real Help,” and are geared toward parents of teens and young adults who have been impacted by substance abuse or addiction. The TV spots were directed by two-time Oscar®-Winner Angus Wall, who edited blockbuster films like “The Girl with the Dragon Tattoo,” “The Social Network” and “The Curious Case of Benjamin Button.”

The “Real Help” campaign is comprised of three :30 TV spots (Awkward Silence, Just a Phase, Embrace), one :15 TV spot (Awkward Silence), two print ads (Awkward Silence, Hug) and one :30 radio spot (Awkward Silence).

The unifying theme of the creative work is the search for answers and compassion by parents who are faced with their child’s substance abuse. Friends want to be supportive, but many don’t know what to say and just aren’t equipped to offer real help. The new PSAs stress that parents and families can find the help, resources and support they need from the Partnership for Drug-Free Kids. The spots close with: “Most people don’t know what to say about drugs. But we do. Visit us at drugfree.org.”

For more information on the collaboration, visit drugfree.org

Published by

Will Savage

Quantum Units Continuing Education provides online CEU training's to licensed professional mental health therapists, counselors, social workers and nurses. Our blog provides updates in the field of news and research related to mental health and substance abuse treatment.