A federal appeals court has ruled that American tobacco companies do not have to tell consumers they lied about the dangers of smoking. The companies must say cigarettes were designed to increase addiction, according to the Associated Press.
The ruling is part of a long-standing legal battle that began in 1999, the article notes. Tobacco companies had objected to running court-ordered ads that would have begun with the statement that they “deliberately deceived the American public.” The companies said that statement was misleading and too broad.
The appeals court ruled language in ads must focus on preventing future violations, instead of past misconduct. Judge David Tatel, writing for the court, approved statements that said the companies “intentionally designed cigarettes to make them more addictive,” and intentionally designed cigarettes with enough nicotine “to create and sustain addiction.”