The family of the late reggae superstar Bob Marley has announced they have joined with a private equity firm to develop Marley Natural brand marijuana, Money reports.
Marley Natural will feature “heirloom Jamaican cannabis strains,” which Marley himself used, according to the article. The company will also sell Marley-branded creams, lotions and accessories.
“My dad would be so happy to see people understanding the healing power of the herb,” Cedella Marley, the musician’s daughter, said in a statement. “He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature and liberate our creativity. Marley Natural is an authentic way to honor his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition.”