Doctor-Targeted Marketing Linked With Rise in Deaths From Opioid Overdoses

Increased marketing of opioid drugs to doctors is associated with higher opioid prescribing rates and higher rates of overdose deaths, according to a new study.

Researchers found that counties where opioid makers offered doctors more meals, trips and consulting fees had higher overdose deaths involving prescription opioids, compared with counties where such marketing tactics were less aggressive, The New York Times reports.

The drug industry spent about $40 million to promote opioid medications to almost 68,000 physicians from 2013 through 2015, the study found.

Full story at drugfree.org

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Will Savage

Quantum Units Continuing Education provides online CEU training's to licensed professional mental health therapists, counselors, social workers and nurses. Our blog provides updates in the field of news and research related to mental health and substance abuse treatment.