Doctor-Targeted Marketing Linked With Rise in Deaths From Opioid Overdoses

Doctor-Targeted Marketing Linked With Rise in Deaths From Opioid Overdoses

Increased marketing of opioid drugs to doctors is associated with higher opioid prescribing rates and higher rates of overdose deaths, according to a new study.

Researchers found that counties where opioid makers offered doctors more meals, trips and consulting fees had higher overdose deaths involving prescription opioids, compared with counties where such marketing tactics were less aggressive, The New York Times reports.

The drug industry spent about $40 million to promote opioid medications to almost 68,000 physicians from 2013 through 2015, the study found.

Full story at drugfree.org