Giving college students personalized feedback on their drinking habits through text messages and websites can help them cut back, a growing body of research suggests.
In-person interventions have been shown to reduce drinking by as much as 13 percent, The Wall Street Journal reports. Using text messages and online communication can dramatically increase access to proven techniques to reduce drinking, at a much lower cost, according to Robert Leeman, an assistant professor of psychiatry at Yale School of Medicine.
Four out of five college students drink alcohol, and about half of them binge drink, according to the National Institute on Alcohol Abuse and Alcoholism. Each year 1,825 students die from alcohol-related injuries.