Regular heavy drinking can lead to serious health conditions such as liver and heart disease, costing the NHS millions of pounds every year.
Methods of restraint
Research at Liverpool has shown that the habit of consuming alcohol can be interrupted when people practice methods of restraint whenever they see images of alcoholic drinks.
The team developed a computer test that required participants to press particular buttons when an image of alcohol or soft drink appeared on screen. They were asked to perform this task at speed, but when they heard a tone sound they were expected to stop immediately.
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Beedie Savage – President of Quantum Units Education