Americans in Their 20s and 30s Account for Almost Half of U.S. Wine Consumption

Americans in their 20s and 30s account for almost half of the wine consumed in the United States, according to a report from the industry nonprofit Wine Market Council.

The council found Americans ages 21 to 38, known as millennials, drank 42 percent of all wine in the United States in 2015. They drank 159.6 million cases of wine, or an average of two cases per person, according to USA Today.

Millennials made up 30 percent of “high frequency” drinkers, who drink several times per week. High-frequency millennial drinkers consumed 3.1 glasses of wine in one sitting, more than other generations. Two-thirds of frequent drinkers under 30 were women. Among millennials in their 30s, frequent drinkers were split evenly among men and women.

Full story of American’s and wine consumption at