Use big tobacco’s Nov 26 corrective statements to reduce smoking

The court-ordered publication of “corrective statements” by major U.S. tobacco companies later this month should serve as a reminder that tobacco addiction remains a major health problem in the country and that Big Tobacco has a long history of marketing practices aimed at hooking a new generation on a lethal product, according to an editorial published online in the Annals of the American Thoracic Society.

“Corrective Statements From the Tobacco Industry: More Evidence for Why We Need Effective Tobacco Control” recounts the legal history that led a federal court more than a decade ago to order major tobacco companies to take out advertisements in newspapers and on television that outline the scope of the health risk that cigarettes and second-hand smoke pose. After years of fighting the order in the courts, the tobacco industry will begin running these ads on Nov. 26.

Ruling in 2006 on a lawsuit brought by the U.S. Department of Justice against the tobacco industry under the Racketeering Influenced and Corrupt Organizations (RICO) Act, U.S. District Judge Gladys Kessler wrote, “Defendants have marketed and sold their lethal produce with zeal, with deception, with a single-minded focus on their financial success, and without regard for the human tragedy or social costs that success exacted.”

Full story at Science Daily

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Will Savage

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